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New Retail Products

Friendly's Frozen Novelty Desserts

May 1, 2013

Friendly's Ice Cream, LLC, the Wilbraham, Mass.-based operator of more than 355 Friendly's restaurants and a manufacturer of ice cream products distributed in Friendlys frozen bars7,500-plus retail outlets, introduced a new line of frozen novelty desserts to supermarket freezers across the Northeast.

"One of the most sought-after varieties in the lineup is the Signature Black Raspberry Ice Cream Bar made with our popular rich and creamy Black Raspberry Ice Cream," says Zeynep Akkan, Sr. marketing manager for retail. "For those who are looking for low-fat, low-calorie varieties, we created the Fudgealicious Bar, a premium fudge bar that is a great-tasting snack with only 100 calories per bar."

Made with real ice cream, all-natural flavors and high-quality ingredients, the new additions include Vanilla Alpine Bars (vanilla ice cream with a chocolate coating); Vanilla Ice Cream Bars (vanilla ice cream with a chocolate coating on a stick); Signature Black Raspberry Bars (Friendly's signature black raspberry ice cream with a chocolate coating on a stick); Strawberry Cake Krunch Bar (vanilla and strawberry ice cream coated with vanilla cake crunch on a stick); Chocolate Cake Krunch Bar (vanilla and chocolate ice cream coated with cake crunch on a stick); Fudgealicious Bar (premium fudge bar on a stick); Nuts Over Fudge Sundae Cone (vanilla ice cream in a cone with a fudge core, dipped in chocolate and peanuts); Nuts Over Caramel Sundae Cone (vanilla ice cream in a cone with a caramel core, dipped in chocolate and peanuts); Vanilla Friendwich (vanilla ice cream sandwiched between two chocolate wafers); and Cookies' n Cream Dreams Friendwich (cookies' n cream ice cream sandwiched between two chocolate wafers).

Each 16.5-ounce box of four or six individually-wrapped bars boast a suggested retail price of $3.49-3.99, and can be found on retailer shelves in New York, Connecticut, Rhode Island, Maine, Vermont, New Hampshire, New Jersey and Pennsylvania, as well in select outlets in Virginia, Maryland and Florida.

KEYWORDS: dairy Friendly's frozen bars frozen desserts frozen novelties ice cream

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