Healthy Choice steaming entrees
ConAgra Foods, Inc., Omaha, Neb., says its latest entrees will "raise the bar for microwavable frozen meals."
Officials say the steaming entrees feature a clear plastic tray "that enables consumers to see the large ingredients and the vivid colors of the vegetables, which are frozen at the peak of freshness."
ConAgra says its packaging technology relies on steam-release vent in the film ensures an ultra-convenient cook time of about four minutes, with no peeling, no poking and no stirring. Meanwhile, the brand's new vertical box stands out on shelf, officials say.
"This new line provides consumers with an honest-to-goodness meal," says Jonathan Gray, ConAgra Foods' manager of research and development. "You can see the difference as soon as you pick up the tray – the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp.
"Unlike other frozen meals, the clear plastic meal tray and unique steaming film allows consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine."
New Healthy Choice steaming entrees will be available in grocery stores nationwide beginning in September for a suggested retail price range of $2.00-2.79. The line features eight varieties: Sesame Glazed Chicken, Garlic Herb Shrimp, Lemon Herb Chicken, Honey Balsamic Chicken, Chicken Romano Fresca, Rosemary Chicken & Sweet Potatoes, Portabella Parmesan Risotto and Roasted Chicken Verde.