Healthy Choice frozen entrees
January 28, 2010
When faced with lunch and dinner meal decisions, especially in the cold winter months, consumers are looking for meals that keep them on track, and are not only healthy but also offer variety and convenience without compromising on taste. That's why ConAgra Foods, Omaha, Neb., says it introduced 11 new Healthy Choice frozen meals for its Cafe Steamers, All Natural Entrees and Select Entrees product lines.
These new frozen entrees are available at grocery stores nationwide.
"Healthy Choice is all about making great food with healthy ingredients. We are not giving consumers 'diet food,' but rather delicious food – packed with protein, fiber, whole grains and antioxidants and free of any preservatives – that is intended to be a part of a healthy and balanced lifestyle," said Jonathan Gray, manager of research and development at ConAgra Foods.
Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers. ConAgra said the Mediterranean-inspired Cafe Steamers feature ingredients such as whole grain pasta, 100 percent extra virgin olive oil and garden-ripe vegetables, freshly cooked in the patented DuoTray Steam Cooker. Building on the popularity of the Grilled Basil Chicken recipe, new Mediterranean varieties include Balsamic Garlic Chicken, Grilled Vegetables Mediterranean and Lemon Garlic Chicken and Shrimp. Additionally, the introduction of Chicken Pad Thai adds one new Healthy Choice Asian Inspired Cafe Steamers product to the line.
Also entering the freezercase are four new varieties of Healthy Choice All Natural Entrees, which feature contemporary, chef-created recipes, and contain no preservatives, artificial flavors or colors, ConAgra said. These meals have vegetarian and meat-free options for consumers looking to eat less meat on a day-to-day basis. New varieties include Tortellini Primavera Parmesan, Lobster Cheese Ravioli, Roasted Red Pepper Marinara and Creamy Basil Pesto.
ConAgra said its Healthy Choice Select Entrees also feature whole grains, protein, fiber and "stimulating ingredients" such as pineapple, black beans and corn. New varieties include Pineapple Chicken, Ravioli Florentine Marinara and Spicy Caribbean Chicken.
Healthy Choice frozen meals have a suggested retail price range of $2.00 to $3.29.