"Let's face it. The routine of eating the same thing – like a frozen entree – every day at lunchtime can get boring."
That's how Kraft Foods, Northfield, Ill., and its Oscar Mayer business position a new line of Oscar Mayer Sandwich Combinations for adults. Kraft says the new offerings feature a fresh-tasting deli sandwich; crunchy side, such as Wheat Thins Crackers; and sweet dessert, such as Jell-O Sugar Free Mousse Temptation.
"This new lunchtime option delivers a diverse range of flavors and textures in a convenient package that's perfect for the professional on the go," says Kraft.
To keep lunchtime interesting, Oscar Mayer Sandwich Combinations are available in three varieties:
•Oven Roasted Turkey & Sharp Cheddar
•Southwestern Style Chicken & Sharp Cheddar
•Honey Ham & Swiss Cheese
"We're always looking for ways to meet our consumers' evolving taste preferences while also delivering products that are convenient for their on-the-go lifestyle," said Joe Fragnito, Kraft's senior director of marketing. "We're excited to introduce Oscar Mayer Sandwich Combinations to give consumers a new lunchtime option that's quick, easy and also offers a diverse range of tastes and textures – from fresh tasting to crunchy to sweet – in one convenient package."
Officials say each package includes everything consumers need to make a great sandwich, a treat like smooth Jell-O Sugar Free Mousse Temptation or Strawberry Gelatin, as well as a side like Wheat Thins Crackers, Nabisco 100 calorie pack of Ritz Baked Snack Mix, or Mr. Salty Milk Chocolate Covered Pretzels. Sandwiches are made with Oscar Mayer Deli Fresh turkey, chicken, or ham, Kraft 2% Milk Reduced Fat Natural Cheese, and served on a multi-grain thin sandwich bun, which is made with 8g of whole grain per serving.
Kraft says new Oscar Mayer Sandwich Combinations are merchandised in the refrigerated meat section in most grocery stores nationwide.