Newly reformulated Yoplait Go-GURT yogurt is hitting the store shelves with vibrant new packaging featuring new health messaging—no high-fructose corn syrup and made with natural flavors and colors.

"Our consumers expressed their need for a product that doesn't contain high-fructose corn syrup for their kids, and we listened and acted," says Justin Conzemius, associate marketing director for Yoplait, produced by General Mills, Inc., Minneapolis. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

"We know that sugar is a concern for parents and that parents desire more natural products," says Melissa Haase, Yoplait research and development. "While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1 gram and lower the calories from 70 to 60 calories per serving."

The reformulated Go-GURT comes in 8- and 16-count package varieties.