Yoplait Brings Runway Style to New Yogurt Packaging
General Mills, Minneapolis, introduced its Yoplait Signature Collection, a series of runway-style yogurt cups designed by fashion designer Christopher Straub.
“Yoplait’s palette of colors and flavors really inspired me for this project,” says Straub. “For me, fashion is more than designing clothing—it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front and center.”
The limited-edition Yoplait Signature Collection includes Strawberry, Harvest Peach and Orange Crème from Yoplait’s Original line and Blueberry Patch, Key Lime Pie and Strawberries ‘n Bananas from Yoplait’s Light line, and available exclusively at U.S. Target stores nationwide through February.
“Choosing a snack or meal can be a lot like choosing an outfit—you select each based on your mood, plans for the day and current inspiration. Both can help you look and feel confident inside and out,” says Andrew Lainsbury, Yoplait shopper marketing manager. “We hope to give Yoplait lovers a fashion-forward experience through this collection, and are thrilled to be working with Christopher Straub to share with consumers.”