Saputo Cheese USA Inc., Richfield, Wis., introduced a new line of premium French cheeses under the Joan of Arc brand, which features a redesigned packaging.
The line’s premium specialty cheese offerings come adorned with fresh, richly-colored labels filled with product attributes like “decadently creamy and buttery.” Similarly, the labels more clearly convey serving suggestions and beverage pairings. The new packaging for the Joan of Arc brand, which is celebrating its 95th anniversary, will be available by years’ end in retailers nationwide.
“The Joan of Arc brand has been a classic staple in kitchens throughout America since 1918,” says Katie Jury, marketing manager for Saputo’s specialty cheese brands. “In honor of the line’s 95th anniversary, we’re giving the product packaging a refreshing makeover to better communicate the brand’s high-quality, premium offerings.”