Chocolate lovers rejoice. Hudsonville Ice Cream, Holland, Mich., has a new look with easier-to-read packaging that highlights flavors and gluten-free statements.

Hudsonville Ice Cream is said to be one of the only major ice cream manufacturers to highlight its gluten-free products, making it easier for customers who need to avoid gluten to indulge in their favorite treat.

The idea for the revamped packaging was to give Hudsonville Ice Cream a very distinctive “clean” look in freezer shelves, with eye-catching blue lids and less wording, making it easier for customers to read ingredients, says Caryn Beatty, marketing representative. In addition, gluten-free labels are now clearly visible on many of the flavors, including Vanilla, Michigan Deer Traxx, Mackinac Island Fudge, Triple Peanut Butter Cup, Grand Traverse Bay Cherry Fudge and Toasted Coconut.

“We are thrilled to highlight the fact that so many of our flavors are naturally gluten-free, as we know that is going to be a huge bonus for the one in 133 people in the U.S. who have coeliac disease and the even greater number, around 6-7% per cent of the population who are gluten sensitive,” Beatty says.

Hudsonville Ice Cream also launched a new limited edition flavor—Chocolate Craving—which consists of chocolate ice cream loaded with chocolate brownies, chocolate truffles and a butter fudge swirl.