Winkler Plastic announced a new branding initiative that re-brands the Vernon, Calif., company as Nuconic Packaging, an amalgamation of several words core to the company’s mission—new (Nu-), containers (-con-) and plastic (-ic). The new name represents the company’s recent investment in new technology, increasing capabilities in tooling and design, improved customer service and achievement of BRC food safety certification.

“Becoming Nuconic Packaging is a way for us to further demonstrate the transformation that our company has made over the past year or so,” says Alan Franz, chief executive officer. “With significant investments in thermoforming technology, tooling and design capabilities and food safety manufacturing practices, we are now able to provide our customers with so much more than ever before. Our new name also reflects our engagement in a customer-focused culture that offers outstanding service with the highest quality products.”

The 2013 addition of new machinery, including a new state-of-the-art TSL thermoformer, tooling equipment and linear rail trim press, improved Nuconic’s product quality, nearly doubled its capacity and increased the company’s range of product offerings. This year, Nuconic Packaging also earned an “A” rating on its food safety audit from BRC.

The company also named Francisco Diaz as director of operations and engineering. Diaz is an expert in thermoforming with a solid background in tool machining, product design and engineering management. On the customer service front, Nuconic added Lupe Meneses as customer service manager. Meneses brings 11 years of customer service experience.

“All of these initiatives add up to giving our customers confidence that our products are the best, the safest and most considerate of the environment,” says Franz. “Our re-branding shows that we are rapidly embracing the new to ensure a dynamic future for our company and our customers.”