Coleman Natural Foods, Kings Mountain, N.C., enhanced its commitment to providing consumers with non-GMO choices thanks to its non-GMO project verification labels for its ROSIE and DRAPER VALLEY FARMS organic line of poultry products.
“We want to make it easier for our customers to identify GMO-free products, while giving them an added level of trust. The new third-party verification label assures them that our supply chain—including our feed ingredients—meets not only the requirements for USDA organic, but also the added verification of the non-GMO project,” says Brian Edelmann, brand director. “It also shows that we share the project’s commitment to increasing the availability of non-GMO products.”
Coleman Natural sells the ROSIE brand in Northern California and the DRAPER VALLEY FARMS brand in Oregon and Washington.
“Non-GMO is a key attribute in the organic and natural foods segment, but it wasn’t until 2013 that the USDA approved the non-GMO project verification label for meat, allowing us to move forward with the change,” says Edelmann. “We’ve long felt this was the right thing to do for our customers and consumers.”