MALK Organics, Houston, Texas, is a dairy-free alternative, and now has new labels to be clear.

“This is part of the reason our name exists. MALK is for milk alternative,” says founder August Vega. “We wanted people to understand that we were offering an alternative to milk, especially for people like me and my son who cannot tolerate cow's milk.”

“Even though no regulation has been passed and we are not required to remove the word ‘milk’, we, as leaders of the organic nut milk movement, felt it was important to clear confusion and separate ourselves from the bunch,” adds Vega. “Consumers have made a shift, and the non-dairy industry is responding.”