"We are very excited about the strategic acquisition of HPP. Our joint venture has successfully grown from incubation to over $200 million in net sales by focusing on antibiotic-free and organic poultry," says Irwin Simon, founder, president and CEO of Hain Celestial. "While we have enjoyed partnering with Pegasus for many years, having Freebird chicken and Plainville Farms turkey as part of Hain Celestial's branded product portfolio provides us with a wide array of farm-to-table product offerings from fresh to deli and foodservice in a growing category that appeals to those seeking ‘the pure foods trend,’ including our core natural and organic consumers." 

All FreeBird and Plainville Farms products carry the Earthwise banner on packaging, which signifies humanely-raised and vegetarian-fed poultry from family farms without the use of growth hormones or antibiotics. HPP's customers include grocery and natural foods retailers as well as foodservice outlets, including fast casual and white tablecloth venues.

Jay Lieberman, chief operating officer of HPP, will continue to be responsible for the day-to-day operations of HPP. With HPP's expertise in foodservice, Ted Maguire, senior vice president, sales of HPP will now be responsible for expanding Hain Celestial's products into the foodservice channel currently served by HPP.

"We expect to deliver synergies through increased sales growth and cost efficiencies by effectively leveraging Hain Celestial's broader scale, as we have successfully demonstrated with our previous acquisitions," adds Simon. "This is a great category for us. We view HPP's product offerings as a complement to our existing product portfolio and a platform from which we can expand our snacks and other Hain Celestial's product offerings into foodservice, and we will continue to pursue other accretive strategic acquisitions for Hain Celestial in growing categories in the natural and organic sector."