Vitalicious, New York, launched VitaEgg Flatbread Sandwich, which consists of a fluffy VitaEgg topped with cheese and veggies on whole grain, high-fiber flatbread and prepared in the microwave in just over one minute.

“The VitaEgg is perfectly aligned with our core mission at Vitalicious, as it tastes great and it has better nutrition for fewer calories,” says Aryeh Hecht, founder and chairman. “With the VitaEgg, you no longer have to compromise. It’s essentially everything you love about protein-rich egg whites, plus all of the vital, healthy nutrients your body needs from the whole egg. And, it’s a difference you can actually taste in this delicious sandwich.”