Plant-based brand Alpha Foods is launching five new SKUs in Costco, Safeway and online for direct-to-consumer shipping. Perfect for quick mornings on-the-go, Alpha's newest breakfast options are not only packed with flavor, but also 15g+ of protein to power you through your day.

There’s another reason to never skip breakfast. America’s favorite protein breakfast brand[1], Jimmy Dean, is helping keep breakfast exciting with new Breakfast Nuggets and Skillets varieties. Kids and families are sure to love Breakfast Nuggets, easy to eat nuggets filled with delicious morning flavors and packed with protein. For mornings with a bit more time, try the new Skillet varieties providing a warm, hearty breakfast to get families going without much fuss.

Consumers continue to embrace snacking, which is causing changes in consumers’ relationships with traditional breakfast foods.