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The study, conducted by OnePoll, UK, in conjunction with Sabra, White Plains, N.Y., examined the overall eating habits, preferences and behaviors of 2,000 Americans, and uncovered unique trends among breakfast eaters.
Kraft Heinz, Pittsburgh, Pa., developed Brunchables, a take on its Lunchables product, but now with the ability for consumers to build their own breakfast sandwiches.
Johnsonville, Sheboygan Falls, Wis., introduced its Premium Breakfast Sandwich Collection, which features five new signature handheld breakfast options.
On the retail side, consumers are diversifying their breakfast selections, from yogurt to frozen breakfast sandwiches and even frozen snacks like bagel bites.
Consumers’ increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts.
Here, senior foodservice analyst Julia Gallo Torres and food analyst Amanda Topper from Mintel explore how breakfast trends are influencing U.S. consumer foodservice and retail purchases.