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New Retail Products

Field Roast and JUST Egg Partner for Plant-Based Breakfast Sandwich

The breakfast sandwich will available exclusively at Whole Foods Market locations across the U.S., followed by expanded national distribution in 2022.

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November 11, 2021

Plant-based brand Field Roast announced the debut of a restaurant-quality, plant-based breakfast innovation developed in collaboration with Eat Just, a California-based food technology company. 

This co-branded Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich combines a Field Roast plant-based breakfast sausage patty, JUST Egg folded, and Chao Creamery creamy original sliced cheese, all sandwiched in one convenient, delicious bite. 

“Since its inception, Field Roast has built equity leveraging bold flavor profiles to create mouth-watering plant-based food. This collaboration adds an innovative new co-branded product to their already impressive portfolio,” said Josh Tetrick, co-founder and CEO of Eat Just. “Our combined expertise in the breakfast space has produced a superior breakfast offering that delivers on both flavor and convenience.”

In the last 12 months, the Field Roast brand has seen tremendous growth in the U.S., introducing nearly 10 new products and gaining distribution at more than 5,500 retailers throughout North America. Its portfolio of high-quality plant-based sausages, burgers, roasts, appetizers and entrees and its leading Chao Creamery dairy-free cheese products are crafted for those who want to discover, indulge and share in bold taste experiences.        

About Greenleaf Foods, SPC

Greenleaf Foods, SPC, is transforming plant-based protein with a wide array of delicious and innovative products that satisfy consumers interested in adding protein variety to their diets. Our leading brands include Lightlife and Field Roast. The Lightlife and Field Roast portfolios feature nearly 50 products and represent a leading market position in the refrigerated, plant-based protein category in the U.S. Greenleaf Foods, SPC is a wholly owned, independent subsidiary of Maple Leaf Foods Inc.

About Eat Just, Inc. 

Eat Just is a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The company's expertise, from functionalizing plant proteins to culturing animal cells, is powered by a world-class team of scientists and chefs spanning more than a dozen research disciplines. Eat Just created America’s fastest-growing egg brand, which is made entirely of plants, and the world’s first-to-market meat made from animal cells instead of slaughtered livestock. 

 

KEYWORDS: breakfast sandwiches Eat Just Field Roast Greenleaf Foods plant-based vegan Whole Foods Market

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