Kraft Heinz, Pittsburgh, Pa., developed Brunchables, a take on its Lunchables product, but now with the ability for consumers to build their own breakfast sandwiches complete with ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin.

“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” says Zach Meyers, director of marketing. “For years, we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”

Brunchables comes in Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese, and is sold at select retailers nationwide for a suggested retail price of $1.99.