To help reignite Americans’ love for breakfast, Kraft Heinz, Pittsburgh, Pa., unveiled Just Crack an Egg, what is dubbed as the first product on the market that offers consumers a hot, savory egg scramble in under 2 minutes, just by adding their own fresh egg.

Each individual serving cup contains a combination of diced vegetables, Oscar Mayer breakfast meat, Kraft Natural Cheese shreds and Ore-Ida potatoes. All the consumer needs to do is add a fresh egg, stir it up and microwave for a hot and convenient breakfast.

Just Crack an Egg comes in the following varieties, including:

  • Denver (ham, mild Cheddar cheese, onions, green peppers and diced potatoes)
  • All American (uncured bacon, sharp Cheddar cheese and diced potatoes)
  • Ultimate (sausage, mild Cheddar cheese, onions, green and red peppers and diced potatoes)
  • Rustic (turkey sausage, Mozzarella cheese, mushrooms, onions, red peppers and diced potatoes)

“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” says Greg Guidotti, head of marketing, Just Crack an Egg. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness. Just Crack an Egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week, all with just the crack of an egg."

Just Crack an Egg is available in the egg section at stores nationwide for a suggested retail price of $2.49 per cup.