Dallas-based Dean Foods put some fright into the refrigerated dairy aisle with new Limited Edition TruMoo Orange Scream milk. TruMoo Orange Scream milk

Inspired by an orange frozen pop with vanilla ice cream, this new creamy orange milk is made with wholesome low-fat white milk.

"At Dean Foods, we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season," says Greg Schwarz, vice president of marketing. "TruMoo Orange Scream is the perfect drink you definitely won't have to trick your kids into drinking."

TruMoo Orange Scream is available in the dairy section at major retailers nationwide through the end of October.