Former St. Louis Rams linebacker Will Witherspoon partnered with Shire Gate Farm, St. Louis, Mo., and Delaware North Companies Sportservice, Buffalo, N.Y., to serve what is said to be the most sustainable, high-welfare hot dogs and burgers served at concessions at Edward Jones Dome, home to the Rams.

These grassfed beef hot dogs and grassfed ground beef burgers are produced using the highest quality grassfed beef sourced from a handful of local family farm suppliers, all certified by the Animal Welfare Approved (AWA) program, which means grassfed cattle are raised according to AWA's exacting animal welfare and environmental standards, outdoors on pasture, without reliance on antibiotics or hormones.

"I am excited the Rams are taking a stand on sustainable food production. Hot dogs and burgers are practically shorthand for bad food, but my grassfed hot dogs and grassfed ground beef burgers are fit for a professional athlete,” says Witherspoon. “When the bigger players in the food industry raise their game and start sourcing local, sustainably produced food in this way, it can lay the foundations for real change, not just at sports venues, but everywhere. At Shire Gate Farm, we're committed to producing great value, wholesome food as naturally as possible. AWA and I see eye to eye on how cattle should be raised outdoors on pasture for their entire lives, just as nature intended. The AWA logo is our way of showing customers that we really are doing the right thing by our animals and the environment."