The new hot dog combines Sahlen’s signature smokehouse flavor with a spicy kick aimed at consumers looking for bolder flavors during peak grilling season. The launch comes just ahead of Memorial Day and is expected to roll out across grocery stores throughout Western New York and beyond.
Successfully closing the acquisition will secure Smithfield’s rights to this iconic brand into perpetuity and enable it to maximize the Nathan’s Famous brand growth across the retail and foodservice channels.
The Hot & Spicy Beef Franks offer the same juicy bite and signature Nathan’s Famous flavor that consumers crave, now elevated with a bold kick of spicy pepper flavor.
Best Provision brings a loyal customer base and a legacy of quality with its offering of smoked beef franks, roast beef, pastrami, corned beef, beef bacon, bologna, and other specialty items.
The strategic move will bring its popular Better Dog to more consumers through exciting new opportunities including a sponsorship at Los Angeles’ Crypto.com Arena, partnering with a celebrity chef-owned fast-casual chain and availability at select Giant and Martin’s stores.