Frommelt Rebrands under Rite-Hite Name
Rite-Hite Holding Corp., Milwaukee, Wis., announced that its line of loading dock seal and shelter products previously branded as Frommelt will now be branded under the Rite-Hite name. Frommelt Products Corp., which has been a part of the Rite-Hite family since 1991, will now be known as Rite-Hite Environmental Enclosures Corp.
“Frommelt has been recognized for its industry-leading quality and innovation for over 60 years,” says Mary Blaser, director of marketing for Rite-Hite Environmental Enclosures. “That tradition of excellence will continue to flourish under the Rite-Hite name.”
Products and models will remain unchanged in terms of quality, design and manufacturing. The dock seals and shelters and other loading dock environmental control products will continue to be distributed through Rite-Hite’s global network of exclusive representatives.
The company plans to transition all Frommelt branded products to the Rite-Hite brand by the end of 2014.