Aunt Dottie’s, Charleston, S.C., launched a rebrand of its suite of products under the name “Greenjoy,” accompanied by a fresh new look and packaging.
The “Greenjoy” name comes from the company’s line of pressed salad bars—bringing joy to eating healthy greens and vegetables.
“Greenjoy’s new name is about enjoying delicious foods, feeling great and always having a veggie-based snack readily available. Our pressed salad bars are created with clean, whole, real ingredients. If it isn’t found growing organically, it’s not in our bars,” says Jenny Cawthon, founder.
The redesigned packaging helps illustrate the goal of making better nutrition easy and fun with a playful, smiling leaf gracing each label, surrounded by enticingly-photographed ingredients being tossed about over a crisp white backdrop. The Joy-O-Meter on the back of the salad dressings indicate a full bottle is naturally “Joy-Full Veggies” and a near empty bottle is “Veggies on ‘E.”
Greenjoy offers refrigerated superfood salad dressings and salad mixers, as well as shelf-stable pressed salad bars.