IMC Group, UK, rebranded under the banner of Hanwell Solutions Ltd., embracing a single cohesive identity that represents both the heritage behind the company and its future direction.
As a result, environmental monitoring solutions will be realigned under the Hanwell brand for clarification, with several options from Hanwell Pro to Hanwell Lite, whilst other product ranges will be repositioned as necessary to better suit the needs of the relevant market sectors.
"The IMC Group and its brands have developed an unrivalled reputation within many industry sectors for drive and innovation – backed of course by reliable, robust and technologically superior products manufactured in our very own British facilities,” says Ian Robinson, chief executive officer. “Our rapid growth over the last 25-plus years led to a certain level of diversity across our ranges, so we invested in extensive research and brand workshops to find out exactly what our customers and stakeholders need. Hanwell was the natural choice as it is, like us, well established with a great reputation.
“As we embark on the next phase of our development strategy and prepare for the launch of more new solutions, we had to ensure we had a recognizable, cohesive identity to add further strength to our offering. Our new approach also incorporates and reflects our customer promise—to provide trusted British environmental monitoring for ultimate peace of mind. We want our customers to feel they can have total faith in our products to protect and help preserve whatever is important to them and to the success of their business.
“We’re an engineering manufacturing company at heart; that will never change. Nevertheless, standing still in our business is never an option, and I’m confident that this positive change to Hanwell Solutions will continue to drive the business forward.”