The Boulder Soup Works brand has a new label, because the Boulder, Colo.-based company changed its name to Boulder Organic!, and re-located to a new 23,500-square-foot, certified-organic manufacturing facility in Boulder.
“We’ve been so lucky to have such enthusiastic response to our fresh, homemade-style soups from consumers in the Boulder/Denver area as well as many other parts of the country,” says Kate Brown, founder. “We are looking ahead and preparing for anticipated growth and expansion. It’s an exciting time for us.”
The soup brand change is emphasized by vibrant and bold new packaging, and the new logo complements the robust flavors, which are made in small, artisan-style batches, featuring fresh vegetables, herbs and spices mostly sourced from farms in the West. Current offerings include Roasted Tomato Basil and Green Chile Corn Chowder (both include organic chicken broth) and Red Lentil Dahl, Garden Minestrone, Golden Quinoa and Kale, Potato Leek and Butternut Squash Soup with Sage (all vegetarian).
“We’re continuing to focus on fresh and nutritious food with the added value of being organic, non-GMO and gluten-free, all at a reasonable price,” says Greg Powers, chief executive officer. “We believe that healthier food needs to be made more available to really improve our overall food system. At retail, we expect consumers to continue to be drawn from the center store to prepared foods, as education about the benefits of fresh foods and the availability of easy-to-prepare and grab-and-go options increases. Consumers want convenience, but they also want fresh.”