John Morrell Food Group, a Lisle, Ill.-based division of Smithfield Foods, expanded its Nathan's Famous brand to include a 50% reduced-fat variety of hot dogs, along Nathan's Famous 50% hot dogswith updated packaging featuring bold, high-impact graphics and easy-to-read product labeling.

With half the fat of traditional beef franks, these bun-length, skinless beef franks are made with lean beef and Nathan's original seasonings, providing a healthier option.

"It's important for us to always find new ways to please those who enjoy Nathan's," said Wayne Norbitz, president of Nathan's Famous, Inc. "Our 50% reduced-fat beef franks variety is a great solution for those looking for a healthier option, but still craving the taste they have come to expect from Nathan's Famous."

The new 50% reduced-fat beef franks are currently available in grocers nationwide.