Butterball, Garner, N.C., revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor in new redesigned packaging that features consumer-preferred benefits and product certifications.

All of Butterball’s reformulated deli flavors are naturally roasted, American Heart Association-certified, American Humane Certified, produced with no nitrates or nitrites and made with natural sea salt.

“Consumers want wholesome deli products at a reasonable value, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, deli brand manager. “Our upgraded deli line provides consumers with a unique combination of benefits, demonstrating our continued commitment to providing higher-quality flavor the whole family will love.” 

Butterball Premium Deli products available in select markets and retailers starting at $5.99 a pound.