Qrunch Foods, Denver, Colo., announced plans to change its name to Qrunch Organics, which reflects the company's commitment to organic food.

Along with the name change, Qrunch Organics also introduced new packaging—a fresh, crisp looks that showcases the company’s plant-based, “clean,” ingredients.

“Our commitment to organics sets Qrunch above and beyond the competition," says Jim Adams, co-founder. "This name change and new packaging define who we are as passionate advocates in the organic food marketplace. We are committed to providing consumers with great-tasting, organic food. This name change provides a spotlight on our carefully sourced ingredients, and we're excited to be a big part of the organic story."