Barfresh’s frozen smoothies to be distributed through PepsiCo’s foodservice channel
Barfresh Food Group, Inc., Beverly Hills, Calif., signed an agreement with PepsiCo North America Beverages, a division of PepsiCo, Inc., Purchase, N.Y., to become its exclusive sales representative within the foodservice channel and present Barfresh's line of ready-to-blend smoothies and frozen beverages throughout the United States and Canada.
"We are incredibly proud to partner with PepsiCo North America Beverages to expedite the expansion of our beverage offering to such a wide range of foodservice and restaurant operators. We expect this agreement will lead to significant revenue growth for our company in calendar 2016 and beyond," says Riccardo Delle Coste, chief executive officer of Barfresh Food Group. "Through our agreement with PepsiCo North America Beverages, we can now be included as part of its offerings to a significant base of customers. Additionally, we will be able to fast track our growth and expedite the test-to-market process with large national accounts. There is significant opportunity for Barfresh in the $25 billion frozen blended beverage category, and this exclusive agreement with PepsiCo North America Beverages will help to accelerate our continued growth in North America and beyond."