Crown Equipment Corp., New Bremen, Ohio, and Momatt, an authorized distributor of Crown lift trucks based in Mexico, expanded their presence with the opening of a new technology demonstration center at Momatt’s Toluca, Mexico, facility.

“The first-of-its-kind in Mexico, the technology demonstration center is designed around our customers to help them make informed purchasing decisions when it comes to the advanced equipment and technology they need to increase the productivity of their operations,” says Joe Ritter, director of operations in Latin America, Crown Equipment. “The center offers them an opportunity to better understand how lift trucks and technology perform within different material handling scenarios.”

The demonstration center, known as CEDEM (Centro de demostración), showcases the latest technology from Crown Equipment, including the QuickPickRemote order picking system, Crown’sInfoLink wireless operator and fleet management system, the Crown TSP 7000 Series turret stockpicker and the Crown C-5 Series industrial forklifts.

“Toluca is the ideal location for CEDEM because the area is home to material handling customers from a variety of industries, including beverage, food, textile, automobile, electrical products, chemicals and pharmaceuticals,” adds Lourdes Saldaña, president, Momatt. “We are excited to work closely with our customers who can see first-hand how we can help grow their business by leveraging forklifts and material handling technology from Crown.”

Last year, Momatt launched what is said to be the first Crown Demonstrated Performance (DP) service training program for forklift service technicians in Mexico, which is also housed in the Toluca facility.