Agri Beef Co., a Boise, Idaho-based producer of Snake River Farms American-style Kobe beef and Double R Ranch NW beef, launched a line of fully-cooked premium deli meats.
Double R Ranchdeli meats are produced with only USDA Choice-grade beef and old-fashioned, open oven roasting and authentic hardwood smoke. Every item is MSG-free, gluten-free and 97% fat free. The Double R Ranch fully-cooked deli line includes Homestyle Roast Beef, Italian Style Roast Beef, Hardwood Smoked Pastrami, Oven Roasted Corned Beef and London Broil Roast Beef.
“Double R Ranch beef has been a customer favorite in the meat department since we formally launched this partnership between two companies with Idaho roots over two years ago,” says John Colgrove, vice president of marketing and merchandising forAlbertsons Intermountain division. “Bringing the Double R Ranch deli meats to our customers seeking more high-quality local products throughout the store was something we were really excited to do.”
“Consumers are becoming more conscious of the company and the story behind the products they purchase, and they want to support brands that align with their personal values,” adds Jay Theiler, executive director of marketing at Agri Beef. “We are strong supporters of our community and also of Northwest livestock and agriculture, and we are thrilled for the opportunity to expand our offering in Albertson’s deli department. The quality of this product line is also a reflection of our values, and we think Albertsons customers will really appreciate the great taste and flavor of the new Double R Ranch deli meats.”
This new deli meat line is available in the deli department of all Albertsons stores in southern Idaho and throughout the company’s Intermountain division.