Probiotic Butter Spread
MELT Organic, Boise, Idaho, teamed with Ganeden, the Mayfield Heights, Ohio, maker of patented probiotic GanedenBC30, to launch Probiotic MELT Buttery Spread.
Made from the Perfect Blend of “good fats” like virgin coconut, hi-oleic sunflower and flaxseed oils, this innovative spread supports digestive health and a healthy immune system and is said todeliver active cultures more effectively than yogurt.
“Research among health-conscious shoppers confirms 70% prefer to consume probiotics in food rather than as a supplement, and more than 40% show purchase interest in new products supporting immune health in the dairy aisle,” says Meg Carlson, chief executive officer. “Combining probiotic GanedenBC30 with our already ‘good-for-you’ Rich & Creamy MELT Buttery Spread delivers a winning spread for digestive health.”
Probiotic MELT is available in stores nationwide for a suggested retail price of $4.99.