Bonafide Provisions, formerly known as Real Bone Broth, San Diego, Calif.,announced a strategic partnership with Boulder Investment Group Reprise (BIGR), an investor in natural and organic products, to help solidify Bonafide Provisions’ leadership in the category while bolstering its aggressive growth trajectory in natural and conventional grocery.
“We are over the moon about our partnership with BIGR, and feel their values-based approach to investment in the organic space reinforces our mission to bring healing bone broth to a wide national audience,” says Sharon Brown, co-founder of Bonafide Provisions. “The experience from the team at BIGR as well as that of our new board of directors is unparalleled in the natural beverage space. Coupled with a true passion for what we do—providing real and genuine nourishment for the journey of life—we have no doubt their guidance will amplify our already explosive growth in the category.”
“After months of studying the bone broth category, we found Bonafide Provisions to be superior in both taste and nutrient density, in addition to being the most intentionally sourced bone broth on the market,” says Duane Primozich, managing partner at BIGR. “We believe the bone broth category is poised for explosive growth, and Bonafide Provisions has already emerged as the category leader.”
In tandem with the BIGR partnership comes the appointment of the new Bonafide board of directors, including Jeff Church, chief executive officer of Suja Juice. Also sitting on the board are industry veterans Kurt Cahill, executive vice president of operations for Suja Juice; Carole Buyers and Duane Primozich, co-founders and managing partners of BIGR; and Tracy Meidema, vice president of innovation and brand development at Presence Marketing, as well as Bonafide Provisions co-founders Sharon and Reb Brown.
This partnership comes on the heels of Bonafide Provisions unveiling a new look for its organic, frozen restorative bone broth.