Albertsons Cos., Boise, Idaho, launched a new store brand called Signature, the largest private label across all 2,286 of its stores.
Signature is a multi-category brand that includes more than 4,000 items—from juice to fresh produce to fried chicken and delicious prepared foods.
“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” says Shane Sampson, chief marketing and merchandising officer. “At Albertsons Cos., we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet them where we can help most—where their grocery budget meets their desire for fantastic foods and quality household products.”
The Signature brand carries across six product sectors—Signature SELECT, Signature Kitchens, Signature Farms, Signature Cafe, Signature Home and Signature Care— and teamed with actress and Cooking Channel host Tiffani Thiessen to inspire shoppers with tips and recipes forSignature meals and moments.