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Schwan’s Food Service expands Asian appetizer portfolio

Schwan's Food Service potstickers
May 17, 2016

Schwan’s Food Service, Inc., a subsidiary of The Schwan Food Co., Bloomington, Minn., expanded its Minh Asian Appetizer portfolio with new offerings and new recipes.

“We know that Asian cuisine continues to grow in demand for our operators, with expanded opportunities throughout many dayparts,” says Jacob Berning, vice president of marketing. “Our category-specific research has confirmed that those who enjoy Asian food have significantly increased their consumption, with two out of three saying they are ‘extremely willing’ to try new Asian foods and flavors.”

That being said, Schwan’s worked with renowned chef Jet Tila to develop a new line of Minh spring rolls, combining meat, fresh vegetables and seasonings in a delicate, light, crispy wrapper. The spring rolls can be used by operators as an appetizer, side dish or a unique entrée, and offered in either chicken or vegetable in 1-ounce sizes.

“As we learned more about the entire Asian appetizer category in our research, we challenged ourselves to go back to this chicken egg roll, one of our best-sellers, and make it even better,” says Wendy Osborn, marketing manager.

Other varieties include Pork and Vegetable, Vegetable, Shrimp and Southwest Chicken, all available in either 1.5 or 3 ounces. The Whole Grain egg roll varieties are offered in the 3-ounce size.

The Minhline now also includes potstickers, a meat, vegetable and spice blend in a traditional dumpling-style wrapper, available in Chicken and Vegetable options. The 0.9-ounce, pre-cooked potstickers provide operators a myriad of different pan-searing or steaming applications for fresh, consistent, tender dumplings and menu versatility throughout the day.                   

“We’re exceptionally pleased with the level of performance, quality, variety, flavor and texture that we’ve achieved with this portfolio expansion,” adds Berning. “As consumers continue to seek out Asian cuisine, we’re here to provide operators a broad selection of foods and accompanying menu applications that we know will satisfy customer demand in a variety of foodservice settings.”

The company’s Asian appetizers are available for colleges and universities, convenience stores, healthcare dining operations and restaurants.

KEYWORDS: Asian flavors Asian food ethnic flavors foodservice Schwan Food Co. Schwan's Schwan's Food Service

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