Schwan’s Food Service, Inc., Bloomington, Minn., and KeyImpact Sales & Systems, Inc., Odenton, Md., formed an expanded business relationship to market and sell Schwan’s Food Service’s foods and services to foodservice customers nationwide.

As a part of the new agreement, KeyImpact will represent Schwan’s Food Service as the primary marketing and sales agent in most areas of the United States to foodservice operators in schools, universities, healthcare facilities and chain restaurants. KeyImpact was already providing services to Schwan’s Food Service in the Northeast, Mid-Central and parts of the Southwest regions of the United States. That role will now expand to most areas of the country, including the West and Southeast regions.

“We have developed a great relationship with KeyImpact, and we are excited about this expanded partnership,” says Steve Kimm, vice president of sales for Schwan’s Food Service. “We are confident this transition will simplify our business processes, enhance our execution and position us even better to help grow our customers’ businesses through superior sales support and service for our foods.”

Leaders with KeyImpact, a leading foodservice sales and marketing agency within the United States, said they are looking forward to expanding service throughout the country for foodservice operators who use Schwan’s foods.

“KeyImpact has represented Schwan’s in some capacity for many years now, and the cultural fit between the two companies provides the necessary framework for continued success,” says Dan Cassidy, chief executive officer at KeyImpact Sales & Systems. “We at KeyImpact are excited for this full footprint opportunity, and look forward to growing the Schwan’s business through our national platform, deep operator and distributor relationships and industry expertise.”