Greenridge Farm, Elk Grove Village, Ill., is going back to the basics of quality nutrition by revisiting its recipes and product line.

Beginning in April, Chicagoland grocery shoppers can find Greenridge Farm artisanal deli meats, sausages, cheeses and condiments with a fresh new look and cleaner, all-natural ingredients.

Hand-crafted, featuring traditional European recipes and spices, Greenridge Farm products are now carefully curated down to the last detail—free of nitrates, nitrites, artificial flavors, artificial colors, phosphates, MSG, gluten and soy. The brand's meats, cheeses and condiments use only the highest quality ingredients available, including sea salt rather than iodized salt, and are sourced locally whenever possible.

"We understand our consumers are not only seeking meats that taste great and are unique in flavor, but we've also seen an increased demand for products with cleaner ingredient lines and less 'junk,'" says Sebastian Madej, co-founder and CEO. "In addition to delivering on taste and quality, we took a close look at our products and made necessary changes to ensure that only ingredients found in nature are going into our meats."

To kick off the brand relaunch, Greenridge Farm teamed up with critically acclaimed chef, restaurateur and television personality Graham Elliot create recipes, digital content and serve as a spokesperson.

"This partnership feels so natural to me because Greenridge completely aligns with my passion for high-quality, unique flavors that come together using 'old-school' techniques," says Elliot. "I love the authentic, European taste Greenridge Farm deli meats and sausages bring to the table, and it's going to be a lot of fun to roll up my sleeves and showcase the flavorful products in some new dishes."

Additionally, all Greenridge Farm meats, cheeses and condiments have a brand new look, including an updated logo, color palette and product packaging design.

"We updated our logo and packaging graphics to ensure that our branding is reflective of what we stand for—simple, natural meat," adds Madej. "We're pleased that our products have been so well received throughout Chicagoland these past eight years, and are proud to say that our packaging finally reflects our wholesome ingredients. We look forward to bringing a new look to our fans in this next chapter of our company history."

Consumers can find Greenridge Farm deli meats, cheeses and condiments at the deli case and sausages in the packaged meats section of Chicago area grocery stores, including Mariano's, Jewel, Tony's Finer Foods, Angelo Caputo's Fresh Markets, Valli Produce and more.