Peapod.com partners with ConAgra, Campbell’s to expand meal kit offerings
The new kits each contain pre-measured, pre-cut and pre-washed ingredients for mealtime solutions delivered straight to customers’ doors.
Peapod.com, a Chicago-based online grocer, announced the availability of three new meal kits made in partnership with ConAgra Foods, Inc., Omaha, Neb., and Campbell Soup Co., Camden, N.J.
The new kits each contain pre-measured, pre-cut and pre-washed ingredients for mealtime solutions delivered straight to customers’ doors. The new recipes include Buffalo Quinoa Chicken Skillet by Ro-Tel and One Pan Chicken Curry by Campbell's available in Chicago, Indianapolis, Milwaukee and New York, and Zucchini Noodles with Fresh Veggie Primavera by Hunts available in Chicago, Indianapolis and Milwaukee.
Now offering more than 15 make-at-home meal kit solutions, Peapod first launched kits featuring its own brands and in collaboration with Barilla Pasta in late 2014.
"Customer response to the first kits we've introduced has been phenomenal," says Tony Stallone, vice president of merchandising for Peapod. "For more than 27 years, Peapod has been about helping solve mealtime for families. This is the perfect extension of our expertise in food delivery, made even more exciting by our ability to work with some of the best food brands in the world to bring it to life."
All Peapod meal kits include easy recipes to cook at home, and can be ordered as often or little as desired, no subscription required.
"While the desire by families to put quality meals on the table hasn't changed over the years, the way they do it has changed dramatically in the past several years. While shoppers are accustomed to seeing our products on their grocery shelf, we're excited to put a new spin on their favorite brands and deliver them straight to their door in time for dinner by working with Peapod," adds Cheryl Bersin, emerging technologies and e-commerce manager for ConAgra Foods.
"We know people's lives are busier than ever, and getting a simple and delicious meal on the table isn't always easy. We are excited about our partnership with Peapod and pleased to offer meal kits for all families. With recognizable ingredients, these dishes are simple to make and are sure to be a crowd pleaser," says Scott Iovine, director of e-commerce for Campbell Soup.