I scream, you scream, we all scream… for voting rights.
Ben & Jerry’s, South Burlington, Vt., is tackling a not-so-new challenge—the nation’s democracy.
That’s why it launched Empower Mint, available only in North Carolina.
Almost immediately following the 2013 Supreme Court decision invalidating a critical section of the Voting Rights Act of 1965, North Carolina passed a package of restrictive voting policies that disproportionately impact black, Hispanic and young voters.
“We’re here today… to stand up for the right to participate in our democracy, a right that so many people fought and died for. Since our country’s inception, many brave Americans have battled to expand voting rights and voter access for African Americans, for women and young people, but the recent passage of restrictive policies in North Carolina takes our country backwards,” says Ben Cohen, co-founder.
The Empower Mint flavor is a creamy peppermint ice cream laden with fudge brownies and fudge swirls, and can be found at Ben & Jerry’s scoop shops nationwide as well as at retail locations in pints.