Ben & Jerry’s new ice cream flavor celebrates activists, equality
Ben & Jerry’s, Burlington, Vt., launched Pecan Resist, a limited-batch ice cream flavor created to celebrate the activists continuing to resist oppression, harmful environmental practices and injustice.
Pecan Resist is chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds.
Pecan Resist highlights four groups and movements focused on freedom, belonging, community and justice. For instance, Color Of Change designs campaigns to end practices that unfairly hold black people back and champions solutions that move everyone forward.
Honor the Earth works on issues of climate change, renewable energy and environmental justice with indigenous communities.
Women’s March is committed to harnessing the political power of diverse women and their communities to create transformative social change.
Neta is an independent media platform led by people of color along the Texas-Mexico border.
The graphics and pint design were developed by San Francisco-based artist and activist Favianna Rodriguez, whose art focuses on the intersection of issues such as immigration, economic inequality, gender justice and climate change.
“We couldn’t be prouder or more excited to support these four organizations that are doing incredible work every day,” says Matthew McCarthy, chief executive officer. “Our goal is to use our company’s voice, our ice cream and our activism to encourage all Americans to support and help build these movements, which counter the current regressive agenda. We think it’s more important now than ever that citizens and businesses alike stand up and be counted.”