Ben & Jerry’s new ice cream flavor represents justice for all
Ben & Jerry’s, South Burlington, Vt., introduced Meet Justice ReMix’d, a new ice cream flavor featuring cinnamon and chocolate ice creams, gobs of cinnamon bun dough and spicy fudge brownies.
Ben & Jerry’s launched the flavor in partnership with The Advancement Project, Washington, D.C.
“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” says Ben Cohen, co-founder of Ben & Jerry’s. “We bring every resource we have to support them—our business voice, our connection with fans, our Scoop Shop community, and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two.”