Ben & Jerry’s, Burlington, Vt., released TOPPED ice cream to the European market.
Ben & Jerry’s TOPPED comes in Salted Caramel Brownie, Chocolate Caramel Cookie Dough and Strawberry Swirled varieties.
“Our flavor gurus go straight to the top of the class with this one,” says Christina Dunn, UK and Ireland brand manager. “The TOPPED family is our most euphoric concoction yet, combining all the Ben & Jerry’s euphoria fans love with never-before-seen flavor combinations, such as cookie dough with chocolate ice cream and caramel swirls, plus an all new gooey chocolatey topping. We know choosing a new ice cream flavor can be quite a tough TOP-ic (ahem…), but with this new range, there’s something for everyone”
Salted Caramel Brownie features brownies from New York’s Greyston Bakery, Fairtrade chocolatey ‘ampersand’-shaped chunks and salted caramel swirls, all topped with a soft chocolatey topping and extra chocolatey chunks thrown on top.
Chocolate Caramel Cookie Dough is made up of chocolate ice cream, caramel swirls, ‘ampersand’-shaped chocolatey chunks and cookie dough chunks, finished off with a spoonable soft chocolatey topping and extra chocolatey chunks on top.
Strawberry Swirled combines vanilla ice cream, strawberry and marshmallow swirls, shortbread chunks, white chocolatey ‘ampersand’-shaped chunks and a white spoonable topping with extra white chocolatey chunks on top.
“We’ve been mixing ice cream with big chunks and swirls for a long time now, and thought it was about time we took things up a level,” adds Andrea Ball, flavor guru. “While the chocolatey layer makes it TOPPED, what’s underneath makes it Ben & Jerry’s—big spoon or little spoon, we think this is something our fans will enjoy curling up with.”
The new TOPPED family is available in freezers across London.