Unifrutti of America, Inc, a Philadelphia-based importer and domestic distributor of fresh produce, announced plans to refresh its brand identity, including a name change to Tastyfrutti International, Inc. this July.

The newly coined Tastyfrutti International continues its commitment to provide safe high-quality produce and superlative service to North American consumers, while ensuring profitable grower returns to sustain seamless supply and category growth. Tastyfrutti works with both domestic and international growers and top North American retailers, wholesalers, foodservice providers and brokers.

Tastyfrutti International will continue to procure a continuous supply of safe, wholesome fresh fruit products through FDA and USDA compliance and certifications from PrimusLabs, Santa Maria, Calif. The company’s exporters and domestic growers will also continue to consolidate international food safety requirements, incorporating a program of recorded systematic procedures to grow top-grade fruit in a sustainable way.

“Our mission has always been to add value for our customers and growers through concentrated marketing, product advancement and innovation,” says Andreas Economou, founder and CEO. “While our name will be changing, our focus on conducting business with integrity and delivering premium products and service will in no way be affected.”

Tastyfrutti International’s complete rebrand will include a refreshed name and logo as well as a new website.