General Mills introduces new dinnertime solution with Freezer to Plate meals
General Mills, Minneapolis, launched Freezer to Plate, an expansion to its The Good Table product line.
Freezer to Plate brings easy, gourmet-style meal preparations to frozen chicken by pairing one of four new restaurant-inspired sauce varieties with rice or pasta.
It comes in Lemon Garlic Herb, Marsala, Southwestern or Teriyaki varieties, and includes add-on ingredients, such as avocado and fresh lime juice for extra Southwestern flare.
“Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence,” says Liana Miller, marketing communications planner for The Good Table line. “Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a ‘go-to’ product to turn to in those meal-planning crunch times. It’s a convenient, easy, flavorful way to bring the family together.”
Freezer to Plate boasts a suggested retail price of $2.99, and is available at Walmart stores and select retailers nationwide.