Australis Aquaculture expanded and refreshed The Better Fish, its flagship line of frozen Fair Trade-certified Barramundi with the introduction of two new freezer-to-oven varieties. 

The Better Fish Barramundi offers health-conscious consumers looking to add more sustainable seafood to their diet a delicious, high-quality mealtime solution. Barramundi is quickly becoming a kitchen staple for fish enthusiasts and seafood newbies alike, and is widely known for its craveable flavor, incredible nutritional value, and sustainability. 

“The last two years have fundamentally changed how consumers eat, and seafood must compete harder than ever to win over mouths and minds,” said Josh Goldman, CEO and co-founder, Australis Aquaculture. “To break through, we are committed to offering products that not only deliver value and consumer satisfaction, while advancing human health, food security, and sustainability.” 

Australis Aquaculture received Fair Trade certification in April 2021 in recognition of its operating practices, and adherence to world-class social and environmental standards. The Better Fish is one of the first national seafood brands to commit 100% of its sales to the Fair Trade program. The new packaging for The Better Fish Barramundi frozen bag line is rolling out across the U.S. to over 5,000 retail and club locations nationwide on Instacart, and Amazon in the first quarter of 2022. Each 12 ounce bag has an SRP of $9.99. 

Coinciding with the brand refresh, The Better Fish will also introduce Tuscan Herb Butter Barramundi and Crispy Fish Tenders to complement its Lemon Herb Butter and Garlic Teriyaki flavors. Tuscan Herb Butter Barramundi features individually wrapped Barramundi portions glazed in a buttery tomato, garlic, and chive sauce. Crispy Fish Tenders features lightly breaded, hand-cut Barramundi pieces that can be cooked in the oven or air fryer.