Best new products 2016

Kraft Heinz Co., Chicago, rolled out a new take on VELVEETA cheese with VELVEETA Mini Blocks, dubbed the mini-est, meltiest blocks of cheese.

“People know me from Master Chef Junior for my fancy desserts and miso-glazed cod, but when I’m at home with my family, we like to keep it fun and easy,” says Addison Osta Smith, winner of Master Chef Junior’s season 4. “VELVEETA Mini Blocks are the easiest way to add amazing flavor to our everyday dinners.”

Each carton contains five 4-ounce individually wrapped mini blocks, keeping unused blocks wrapped and sealed until ready to use.

“It is common knowledge that VELVEETA makes an amazing dip and mac and cheese, but what a lot of people don’t realize is that it’s also the cheesy answer to hundreds of dinner solutions,” says Jamee Pearlstein, brand manager for VELVEETA. “Addison is the perfect mini chef to help us launch these pre-portioned mini blocks because they help chefs of all ages make a great-tasting meal.”

VELVEETA Mini Blocks are available at major grocery stores nationwide for a suggested retail price of $5.79.


Best new products 2016