The Kroger Co., Cincinnati, debuted a new corporate brand line of cage-free eggs.
"Kroger-brand cage-free eggs are now available in our family of stores nationwide,” says Gil Phipps, vice president of corporate brands. "More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs."
In March, Kroger announced its new sustainability commitments, including its goal to transition to a 100% cage-free egg supply chain by 2025.
"In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now," says Mel Bomprezzi, vice president of grocery merchandising. "We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced and affordably priced for all of our customers."