GLOBALG.A.P., Palo Alto, Calif., adopted greenfence’s platform technology to directly connect GLOBALG.A.P.'s global standards and certification services at all levels of supply and demand value chains.
GLOBALG.A.P. sets voluntary standards for the certification of agricultural products around the globe.
greenfence, Palo Alto, Calif., is said to be the first digital platform economy to empower a fully transparent farm-to-fork eco-system for the global food and beverage industry. greenfence uniquely interconnects all actors within an eco-system to deliver new opportunities for value creation
Under this partnership, GLOBALG.A.P. will leverage greenfence's platform eco-system to scale the first-ever fully integrated primary producer network to connect to and interoperate with unlimited agriculture and aquaculture stakeholders, operations and data sources. GLOBALG.A.P. plans to integrate valuable indicators collected from its network to deliver critical (current and predictive) insights to reduce loss, failures and risk.
GLOBALG.A.P. will work with greenfence’s 140 certification bodies worldwide to improve the transparency and integrity of its certification service partners.
"The GLOBALG.A.P. -greenfence relationship demonstrates GLOBALG.A.P.'s commitment to investing in the future of farm certification, through technology-enabled services that deliver more value to the farmer,” says Kristian Moeller, chief executive officer of GLOBALG.A.P. “It positions GLOBALG.A.P. as an innovative and leading partner to the food and beverage industry in providing a range of potential platform economy services for supply chains connecting to the primary sector powered by greenfence's technology."
"GLOBALG.A.P. exemplifies the type of innovation leadership necessary to drive meaningful transforming improvements to a massive community of farming, manufacturing and retail organizations,” adds Mitch Chait, chief executive officer of greenfence. “We are delighted to share our platform and innovation resources with an organization recognized by the world's largest food brands as a preferred certification provider for its exceptional technical expertise, its global coverage and its capacity to design and deliver services that meet current and future needs of an ever-evolving agricultural industry."