Bellisio Foods, Meredith magazine introduce EatingWell frozen entrées
Bellisio Foods, Minneapolis, and Meredith Corp., New York, joined forces to introduce EatingWell frozen entrées.
The EatingWell line includes Cherry Port Pork, Indian Inspired Chicken, Vermont Cheddar Mac & Cheese and Korean Inspired Beef. Each meal starts with one cup of vegetables, 13 or more grams of protein, chicken, beef or pork raised without antibiotics and whole grains.
Unique to the EatingWell line though is what is said to be the first-of-its-kind Fresh-Seal packaging. The cut-away carton provides a clear view of the enclosed meal, which is hand-placed on a black plate and vacuum-sealed in a self-venting film to maintain freshness, reduce freezer burn and improve shelf life.
"We are excited to officially launch EatingWell frozen entrées and to fill a long-existing void in the marketplace for delicious, authentic and convenient frozen food products that fit consumers' healthful lifestyles," says Jeff Tuttle, senior vice president of innovation for Bellisio Foods. "We strongly believe consumers will respond favorably to our meal choices, our ingredient selection and theEatingWell brand name, plus the degree of transparency we're bringing to market, from packaging to ingredients."
"We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond," says Elise Contarsy, vice president of Meredith Brand Licensing. "It delivers a trusted name and an accessible, healthy point of view. We are thrilled to be partnering with such a reputable, high-quality company like Bellisio to bring such great-tasting food to consumers with easy and convenient frozen entrées."
EatingWell frozen entrées are available in more than 5,000 retail stores nationwide, including Associated Food Stores, Food Maxx, Fred Meyer, Fry's Stores, Giant Eagle, Jewel-Osco, King Soopers, Kroger Stores, Lucky Market, Lunds Byerlys, Meijer, Pick N Save, Quality Food Stores, Ralphs Fresh Fare, Ralphs Grocery, Save Mart, Schnucks, Smith's Food and Drug, Smith's Marketplace, SpartanNash and Wegmans, and select Albertsons, Safeway Stores and Walmart locations.