Canada-based Agropur announced plans to display the new mark of origin indicating quality Canadian milk on all its products.
The certification of origin logo indicates that all the milk and/or dairy ingredients used in a product are of Canadian origin. Doing so reminds consumers that Canadian milk is produced by dairy farmers who maintain animal welfare, environmental protection and Canadian families' health.
"Dairy Farmers of Canada's new promise and the new logo certifying that milk and dairy products are of Canadian origin match our vision and our business objectives," says Serge Riendeau, president. "The new logo promotes quality Canadian milk and the Canadian farming profession. Clearly, those messages reflect our cooperative's values. For us, quality has always been a priority. And, it is natural enough for us to recognize Canadian dairy farmers and all our members who produce great milk day after day."
Following this announcement, the certification logo will gradually make its appearance on packaging for made-in-Canada products sold under Agropur's brands and in Agropur's marketing and promotion activities.
"We are listening to our consumers, who want to know where the products they buy come from," says Robert Coallier, chief executive officer. "We have therefore decided that all Agropur products across the land will proudly display the mark of origin logo. In an increasingly complicated marketing environment, we are happy to be able to help consumers find their favorite Agropur products and see the origin of the milk they contain."
"We are very pleased by Agropur's decision to affix our certification logo to all their products," adds Wally Smith, president of Dairy Farmers of Canada. "Our new logo makes it easier for consumers to find quality Canadian dairy products made of real milk by passionate people on the grocery store shelf. Dairy farmers are innovators, and are always looking for ways to improve and evolve. Our new logo reflects that. When we contemplate the future for consumers and the industry, our goal is to have a clear and strong identity and to sharply distinguish the Canadian dairy sector."