Aggrigator, Salinas, Calif., launched Farm to Shelf Marketplace, what is said to be the first “aggregated marketplace” for small farmers to sell direct to restaurants, schools, grocery stores and other commercial buyers of fresh produce.

Aggrigator's core marketplace technology is built on aggregating small local farmers, so commercial buyers can get the volume and consistency of local supply of fruits and vegetables from a single source. This allows for the convenience of online ordering with the freshness of local produce.

The Aggrigator Marketplace is a two-sided market with farmers listing their produce and commercial buyers ordering the produce from an easy-to-use web interface. It utilizes unique technology that facilitates the logistics, inventory control and certified food safety processes to improve the operations of small food hubs. The marketplace also enables spot orders, future orders and crop planning to help farmers and buyers better plan for the coming seasons.  

The Aggrigator Marketplace will service over 50 schools, restaurants, cafes, grocery stores, meal delivery services and other commercial buyers of both conventional and organic produce in the Bay area.